Made for Nico Agência, for a Pague Menos campaign. Pague Menos is one of Brazil's largest pharmacy chains, with stores in every region of the country. [REVISAR COM O LUIZ]
The project
Three horizontal 4K spots. The first presents the activation with Porquinho da Paulista, a character who went viral on social media, brought to a themed Pague Menos pharmacy at an event.
The second shows the results of that activation, combining real footage with animated type, and the third animates the map of Brazil to show the chain's presence across the country. [REVISAR COM O LUIZ]
